Marketing: Switch Job Cards vs. Job Descriptions

At Switch, a mobile job app that allows users to scan job postings quickly and easily, our pared down job descriptions -- known as “job cards” -- strip away all the needless jargon and include only the essentials. Our personalized, simplified job descriptions can not only streamline your job search, but they also provide a better idea of how to focus your own resume and optimize your job hunt. Switch currently offers 18 different “job functions” that cover everything from account management to software engineering.

Today, we’ll look at the way marketing job cards differ from typical internet job descriptions. For examples, check out the slideshow to the right. Then download the app to try it out for yourself!

Marketing Job Cards

The field of marketing is one of great breadth and depth. From traditional shoe-leather, lead-generating marketers to inbound marketers to social media marketers to data-driven marketing, marketing has only grown more diverse with the rise of digital capabilities. 

Job descriptions found online for marketing positions often ask for similar skills and experience when the actual job requires entirely different kinds of employees. Everybody seems to want someone who can drive leads, crunch data, interact with potential clients, write well, write frequently, use SEO, know analytics, and the list goes on and on. At Switch, we aim to cut down on the confusion -- and cut way down on the time aspiring marketers spend on the job search -- by clearly laying out the specific job title, experience required, and specific skills required for the job in question. 

Most Popular Skills for Marketing

  • SEO / SEM
  • Pay-Per-Click
  • Google Analytics
  • Networking / relationship-building
  • Writing, blogging, social media
  • Creative problem-solving
  • Content marketing
  • Lead generation
  • Understanding of UX/UI 
  • Knack for customer service